Mentoring is a passion for me.


I believe in love, kindness, courage, wonder & soulfulness

Out of a love of feeding people good food, and a need for creativity, Sugar Plum Bakes began. Despite having no knowledge of marketing, or branding, with determination, courage and self-education, I built up a luxury cake business to become a sought after wedding supplier.

There is something so special about working with couples celebrating their bond with much-loved family and friends. Having a business that serves these clients is so rewarding and I love my job.

Over the last 9 years, I've been on my own journey to grow my cake business from scratch. Prior to launching my business, I worked in the Oil & Gas industry for over 15 years as a Chemical Engineer. I'm a natural problem solver and am logically-minded but the corporate world was never a good fit for me as I'm also a natural care-taker and hugely empathetic. Working in a soul-less environment left me feeling empty. After becoming a Mum, I craved more fulfilling work that would nourish my heart, mind and soul and enable me to be there for my children every day.

I love to enjoy the small moments & savour the simple things

When we create from a place of authenticity and respect, and are true to our artistry, there is no need to fear competition. I believe in community and want the wedding industry to be filled with incredible talent.

As a mentor, I believe in bringing the best out of my clients so that they can become more confident and truly shine. That inner confidence makes it easier to attract the right clients, the kind that you want to work with, the kind that really light you up.

I feel very fortunate that I’m regularly booking my dream client and I truly value the strong and meaningful relationships I’ve built with many key people in the UK wedding industry. I recognise that it's been hard work to reach this point. I've made mistakes along the way and I've had to figure out so much for myself. I see so many talented individuals who are struggling to find success with their businesses and I want to share my knowledge and experience to help them reach this same place.

Together we can work on your confidence, mindset and self-belief so that you and your business can thrive.

I know what it’s like to feel unseen and unheard, which makes me all the more passionate about supporting and nurturing female business owners.

I want to give you the confidence to pick and choose the work that you do, so that you’re not burdened with un-joyful tasks.

I want you to feel proud of your business, to want to celebrate it, so that you can offer a service that brings you happiness and reward.

As a wife, a Mum of 2 (+ my dog) and a business owner, I've learned the importance of prioritising my health and well-being and endeavour to bring balance in my life.

My mentoring approach is about nurturing you, the business owner, and guiding you to grow your business in a sustainable and tenable way for you. And encouraging you to look after your health and maintain your wellbeing which will in turn help your business to succeed.

It's never about the hustle for me.

It's about being present & making mindful magic

Can't Live Without


My family are my EVERYTHING. They are at the heart of all that I do, every decision I make and every action I take.


As a cake designer, is this a given that I would love food?! I truly DO. I absolutely love delicious food. Be it sweet or savoury, I'll have it all!


I fell in love with travel in my 20's and explored the world through city breaks and longer backpacking trips. There's still so much more I want to see and I think I'll always have that wanderlust in me.


I very much need time for me so that I can replenish and recharge. This comes in the form of swimming, yoga and long walks.

"Vaani has been generous with her time, encouraging me to put the effort into the most vital areas of my business and has nurtured my confidence. Her quiet grace, style and obvious success have been an inspiration to me, and her intimate knowledge of the wedding industry, hugely valued."

"Throughout the program Vaani has been by my side cheering on every little win and even after the program finished, she checks in now and again. Vaani is the kindest soul that truly believes in your potential and really wants you to achieve your dreams. I am so grateful to Vaani for her time, expertise and encouragement."

"She nurtured me and in her gentle approach gave me back the confidence I once lost. Vaani has a special way of connecting with people. Her care and genuine kindness extends beyond the mentorship sessions. With Vaani, I got more than a mentor, but also a big sister and a genuine friend - the kind I’d like to keep for life."

— Claire

— Meera

— Cristina

— London, UK

— Berkshire, UK

— Cambridge, UK

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“Everybody has a little bit of the sun and moon in them. Everybody has a little bit of man, woman, and animal in them. Darks and lights in them. Everyone is part of a connected cosmic system. Part earth and sea, wind and fire, with some salt and dust swimming in them. We have a universe within ourselves that mimics the universe outside.”

Suzy Kassem